Frequently Asked Questions

Your plan includes professional website design, managed hosting, SSL certificate, monthly content and design updates, performance monitoring, and priority email support — everything you need to keep your site live and current.

Yes. There are no long-term contracts and no cancellation fees. Cancel with one month's notice and we'll provide you with all your files and assets.

Most sites go live within 2–4 weeks of your discovery call. We prioritise a fast, focused build so you're not waiting months for a site that should already be earning you business.

You own all your content, copy, and images. We'll export and deliver everything to you. The design template is licensed during the subscription — we'll work with you on transition options if you move on.

Major redesigns beyond your plan scope are quoted separately. Minor layout adjustments, brand refreshes, and copy overhauls are included in your monthly plan at no extra cost.

A typical agency charges $5,000–$20,000 upfront for a website that then sits untouched. Our subscription model spreads that investment over time and keeps your site actively maintained — no separate retainer needed.

Yes — paying annually saves you the equivalent of two months compared to monthly billing. Ask about annual pricing when you book your discovery call.

We build primarily on modern, performance-optimised platforms chosen to match your needs — whether that's a headless CMS, a purpose-built stack, or a managed solution. We'll recommend the right fit for your business size and goals.

Yes. Managed hosting with SSL, uptime monitoring, and automatic backups is included in every plan. You never deal with hosting bills or server management.

Update requests submitted Monday–Friday are acknowledged within one business day and completed within 3–5 business days depending on complexity. Urgent requests are flagged and prioritised.

Absolutely. You can move to a higher tier at any time. Plan changes take effect the following billing cycle and there's no penalty for upgrading.

We provide a full content export — all text, images, and media files — within 7 business days of your final billing date. Your data is never held hostage.

We start with a 45-minute discovery call to map your goals, audience, and content. After that, you approve a site map, then we build. You review a staging version before anything goes live and can request changes before launch.

No. Every engagement is fully remote — structured across video calls, a shared project portal, and async updates. We serve businesses across the US and the workflow is identical wherever you're based. Distance has no bearing on quality or responsiveness.

Most clients begin seeing measurable improvements in impressions and clicks within 60–90 days. Rankings in competitive markets take longer — 3–6 months is a realistic baseline. SEO is compound; the earlier you start, the faster you compound gains.

It means your site is built with the technical foundations that Google requires to crawl, index, and rank your pages: fast load speeds, semantic heading structure, descriptive URLs, schema markup, optimised metadata, and a clean internal link architecture — all verified before launch.

Yes — always. We map target keywords to specific pages before design begins, so every page is built to rank for a specific intent rather than trying to rank for everything from the homepage.

Yes. Core Web Vitals compliance is a launch requirement, not an optional add-on. We test LCP, CLS, and INP across mobile and desktop and resolve any failures before handing the site over.

Technical SEO is handled at build time and holds long-term. Content SEO — publishing new articles, expanding service pages, building topical authority — is ongoing and is where most long-term ranking gains come from. We can provide this as an add-on.

A regular website is built for aesthetics; an SEO-optimised site is built for discoverability. The difference shows up in page structure, URL naming, heading hierarchy, image alt text, internal linking, load speed, and structured data — all designed so search engines can confidently understand and rank your pages.

Yes. Search Console verification and sitemap submission are included. We also set up a basic GA4 configuration so you can track organic traffic from day one.

Platform choice is driven by your SEO goals and operational needs. We build on platforms that give full control over technical SEO — no black-box builders that hide canonical tags or block crawlers.

Yes — a full technical SEO audit is available as a standalone engagement. We identify issues, prioritise fixes by impact, and can implement them without a full rebuild if your existing site has a solid foundation.

We track organic impressions, clicks, average position, and Core Web Vitals via Search Console. We set baseline benchmarks at launch and review them with you at 30, 60, and 90 days post-launch.

No — and anyone who promises that is misleading you. What we guarantee is that your site will have the correct technical foundation for search engines to crawl and rank it, and we'll document that foundation clearly. Rankings are earned through content quality, authority, and time.

A structured review of crawl coverage, index status, Core Web Vitals scores, schema validation, redirect chains, broken links, and canonical tag accuracy — delivered as a prioritised report within 14 days of launch.

Week 1: discovery call, keyword research, competitor analysis. Weeks 2–3: site architecture and design approval. Weeks 3–5: build with schema, performance, and SEO integrated. Week 5–6: pre-launch technical audit, Search Console setup, final review. You receive a written SEO foundation report at handoff.

No. Local SEO is research and content — we study your market, competitors, and local search patterns using the same tools any local agency uses. We serve clients across the US remotely and achieve the same results.

Answer Engine Optimisation (AEO) is the practice of structuring your content so that AI-powered search tools — Google AI Overviews, ChatGPT search, Perplexity — can accurately extract and cite your answers. As AI-generated results displace traditional blue-link clicks, being cited in those answers is where visibility is moving.

SEO optimises for a ranked list of blue links; AEO optimises for being the source an AI cites when it constructs an answer. AEO requires explicit structure — FAQ schema, entity markup, concise answer blocks — that tells a language model exactly what your answer is, not just that your page is relevant.

Structured data and answer-optimised content significantly increase the likelihood of being cited in AI Overviews and AI-powered search interfaces. There's no guaranteed placement — AI models choose citations dynamically — but the structural foundation we build is the best-practice baseline for citation eligibility.

We implement FAQPage, HowTo, Article, Organization, LocalBusiness, Service, BreadcrumbList, and SiteLinksSearchBox schemas where applicable — all in valid JSON-LD validated against Google's Rich Results Test.

We track AI Overview appearances via Search Console's AI Overviews report, featured snippet capture, rich result impressions, and FAQ schema validation. We set a baseline at launch and review results at 30, 60, and 90 days.

Significantly — local businesses that appear in AI-generated 'best [service] in [city]' answers gain high-intent traffic that would otherwise go to aggregator sites. AEO for local also means proper LocalBusiness schema, service area markup, and review schema integration.

Yes. If your existing site has a technically sound foundation, we can retrofit AEO schema, restructure key pages for answer optimisation, and add the missing structured data without a full rebuild. We'll assess feasibility in the initial audit.

A new AEO-optimised build typically takes 3–6 weeks. Retrofitting an existing site typically takes 2–4 weeks depending on site size and how much content restructuring is needed.

Pages need concise, self-contained answer blocks for each key question your audience asks. We either write this content or restructure your existing copy. FAQ sections, step-by-step how-to content, and definitive 'what is' sections are the highest-leverage formats.

The structural foundation (schema, entity markup, page architecture) is set once and holds long-term. Ongoing AEO — adding new FAQ content, monitoring new AI query patterns, expanding answer coverage — is available as a subscription add-on and compounds in value over time.

We write it. Our content team researches the questions your target audience is asking in AI and traditional search, then writes answer-optimised copy that is accurate, concise, and structured for citation. You review and approve before anything goes live.

Schema markup is a component of AEO — it makes content machine-readable. Full AEO also includes content strategy (what questions to answer), answer formatting (concise, direct, citable), entity disambiguation (helping AI models identify your brand accurately), and ongoing monitoring. Schema without the right content strategy produces limited results.

Phase 1 (days 1–2): audit identifying schema gaps, missing FAQ coverage, and entity issues. Phase 2 (weeks 1–2): content restructuring and schema writing. Phase 3 (week 2–3): implementation and Rich Results Test validation. Phase 4 (week 3+): Search Console submission and 30-day monitoring setup.

AEO is entirely research, content, and code — no on-site presence required. We build AEO sites for businesses across the US. Local AEO for each target city is handled through schema, content, and market research, not physical proximity.