What is AEO and why does it matter now?

Answer Engine Optimisation (AEO) is the practice of structuring your content so that AI-powered search tools — Google AI Overviews, ChatGPT search, Perplexity — can accurately extract and cite your answers. As AI-generated results displace traditional blue-link clicks, being cited in those answers is where visibility is moving.

How is AEO different from traditional SEO?

SEO optimises for a ranked list of blue links; AEO optimises for being the source an AI cites when it constructs an answer. AEO requires explicit structure — FAQ schema, entity markup, concise answer blocks — that tells a language model exactly what your answer is, not just that your page is relevant.

Will this help me appear in Google AI Overviews or ChatGPT answers?

Structured data and answer-optimised content significantly increase the likelihood of being cited in AI Overviews and AI-powered search interfaces. There's no guaranteed placement — AI models choose citations dynamically — but the structural foundation we build is the best-practice baseline for citation eligibility.

What structured data types do you implement?

We implement FAQPage, HowTo, Article, Organization, LocalBusiness, Service, BreadcrumbList, and SiteLinksSearchBox schemas where applicable — all in valid JSON-LD validated against Google's Rich Results Test.

How do you measure whether AEO is working?

We track AI Overview appearances via Search Console's AI Overviews report, featured snippet capture, rich result impressions, and FAQ schema validation. We set a baseline at launch and review results at 30, 60, and 90 days.

Does AEO benefit local businesses too?

Significantly — local businesses that appear in AI-generated 'best [service] in [city]' answers gain high-intent traffic that would otherwise go to aggregator sites. AEO for local also means proper LocalBusiness schema, service area markup, and review schema integration.

Can you add AEO optimisation to my existing website?

Yes. If your existing site has a technically sound foundation, we can retrofit AEO schema, restructure key pages for answer optimisation, and add the missing structured data without a full rebuild. We'll assess feasibility in the initial audit.

How long does an AEO project take from start to finish?

A new AEO-optimised build typically takes 3–6 weeks. Retrofitting an existing site typically takes 2–4 weeks depending on site size and how much content restructuring is needed.

What content changes are required for AEO?

Pages need concise, self-contained answer blocks for each key question your audience asks. We either write this content or restructure your existing copy. FAQ sections, step-by-step how-to content, and definitive 'what is' sections are the highest-leverage formats.

Is AEO a one-time project or ongoing work?

The structural foundation (schema, entity markup, page architecture) is set once and holds long-term. Ongoing AEO — adding new FAQ content, monitoring new AI query patterns, expanding answer coverage — is available as a subscription add-on and compounds in value over time.

Do you write the FAQ and answer content, or do I?

We write it. Our content team researches the questions your target audience is asking in AI and traditional search, then writes answer-optimised copy that is accurate, concise, and structured for citation. You review and approve before anything goes live.

What is the difference between schema markup and full AEO?

Schema markup is a component of AEO — it makes content machine-readable. Full AEO also includes content strategy (what questions to answer), answer formatting (concise, direct, citable), entity disambiguation (helping AI models identify your brand accurately), and ongoing monitoring. Schema without the right content strategy produces limited results.

What does your AEO project process look like step by step?

Phase 1 (days 1–2): audit identifying schema gaps, missing FAQ coverage, and entity issues. Phase 2 (weeks 1–2): content restructuring and schema writing. Phase 3 (week 2–3): implementation and Rich Results Test validation. Phase 4 (week 3+): Search Console submission and 30-day monitoring setup.

Does AEO work for businesses in any city, or do you only serve certain areas?

AEO is entirely research, content, and code — no on-site presence required. We build AEO sites for businesses across the US. Local AEO for each target city is handled through schema, content, and market research, not physical proximity.

Design Playground / Services

AEO Optimized Website
in NY

Pages structured to be cited by AI search engines — comprehensive FAQ schema, entity markup, and answer-optimised content blocks that position your brand in LLM-generated results

Book a Discovery Call $1,000 setup + $199/mo

Transparent Pricing

One-time $1,000 setup

Monthly $199/mo

$1,000 one-time setup fee covers design, build, and launch. $199/month covers hosting, updates, and support.

Full schema markup validated against Google's Rich Results Test before site delivery

Book a Discovery Call

Why People Come To Us

Common Problems We Solve

Businesses invisible in AI-generated answers even when they rank well on traditional search
Missing structured data preventing content from being indexed and cited by large language models
Flat page copy without the question-and-answer patterns that AI models use to construct featured responses

The Process

How It Works

AEO audit to identify entity gaps, missing schema types, and content that isn't structured for AI indexing
Restructure pages with FAQ schema, HowTo markup, entity disambiguation, and answer-optimised content blocks
Submit updated schema to Google Search Console and monitor AI Overview capture and featured snippet performance

What You Get

What's Included

FAQ & HowTo Schema Markup

Structured data that makes your answers machine-readable and citation-ready for AI search engines.

Entity Optimisation for LLMs

Disambiguate your brand and services so language models cite you accurately and consistently.

AI Overview Monitoring

Track when your content appears in Google AI Overviews and ChatGPT-style responses over time.

Where We Work

Service Areas

AEO Optimized Website available in 16 locations.

New York

Los Angeles

Chicago

Houston

Austin

San Francisco

Miami

Seattle

Dallas

Denver

Phoenix

Atlanta

Boston

Nashville

Portland

San Diego

Also Available

Other Services

Website as a Subscription

A fully managed monthly subscription that launches your site within days and keeps it updated, secure, and search-ready — without the capital outlay of a build quote or the overhead of an agency retainer

$1,000 setup + $199/mo

Learn more

SEO Optimized Website

Sites built on a search-first architecture — keyword hierarchy, Core Web Vitals optimisation, and schema markup baked in from day one, not retrofitted after launch

$1,000 setup + $199/mo

Learn more

Ready to Get Started

Get a Quote for
AEO Optimized Website

We'll call you back within 1 business day — usually same day.

$1,000 setup + $199/mo
Full schema markup validated against Google's Rich Results Test before site delivery
No long-term contracts